Chandar Pattabhiram has more than 23 years of experience in both fast-paced and large technology companies including Marketo, IBM, Badgeville, Cast Iron Systems, Jamcracker, and Anderson Consulting (now Accenture). Pattabhiram served recently as CMO at Marketo where he was responsible for all aspects of marketing. He led efforts to position Marketo as the digital marketing industry innovation leader and the best solution for high-growth and enterprise businesses.
Pattabhiram and his team transformed the Marketo brand from a marketing automation tool to the leading engagement marketing platform for the enterprise. At Badgeville, Pattabhiram was head of worldwide marketing and during his tenure the company won several industry awards for innovative storytelling including the Best Platform-as-a-Service for 2013.
As vice president at IBM Cast Iron Systems, Pattabhiram was responsible for all product marketing and channel marketing efforts. He helped transform the company from an appliance offering to the number one cloud integration platform. In 2010, IBM acquired Cast Iron as a centerpiece of its Cloud strategy.
Pattabhiram also spent time at Andersen Consulting (now Accenture) as an advisor to Fortune 500 companies in the hightech, retail, and oil and gas industries.
As CMO at Coupa, Pattabhiram will manage all aspects of marketing including, demand gen, corporate, product, and industry marketing as well as lead the company’s global marketing strategy.