Reenita Malhotra Hora – Putting Stories to Work
Reenita is a Founder, Executive-Level Content, Production, & Marketing Leader. With multiple years of experience in the USA and Asia, she grows organizations, ranging from early stage startups through mid-size businesses, through storytelling, creative marketing and strategy. She currently heads Marketing and Communications for SRI International, Silicon Valley’s pioneer science and deep tech research institute generating annual revenues exceeding $450 million.
At SRI International, Reenita manages brand and institute-wide marketing strategy and operations to impact talent recruitment and retention, federal business development and commercial sales. She has developed, lead, and executed integrated strategies resulting in the digital transformation of SRI International’s marketing and business development operations. By driving strategic storytelling around core next generation technologies including AI, Robotics, Quantum, Biosciences and more, she has raised the significance of marketing qualified federal and commercial business development leads. She has also helped transformed SRI’s business model by establishing an innovation center focused on applying Silicon Valley technology to Japanese industries. She mentors SRI Ventures’ early stage portfolio companies, helping them to develop their business strategy and preparing them to go to market.
Before joining SRI International, Reenita was VP of Content for hibooks (previously known as Otto Radio) a San Francisco based media tech startup. Here she developed a strategy and operations program resulting in the successful acquisition of the company by Ximalaya FM, China’s biggest player in the audio space. She has worked for large public and private media companies. At Radio Television Hong Kong, she developed, produced, anchored and syndicated Money For Nothing, Hong Kong public media’s first financial news morning show and received several accolades for her award-winning cultural storytelling show, Asian Threads. She then went on to work for Bloomberg Media as a key member of the core startup team taking Bloomberg’s first Asian broadcast operations to air. She also contributes to media including the New York Times, CNN, the Wall Street Journal, the South China Morning Post, BBC and more.
Prior to the above, Reenita founded, built and sold Ayoma Inc., her own healthcare company. Over a series of eight years, she built the valuation of Ayoma to US $10 million and developed the company’s product, B2B and B2C sales, marketing and retail strategy. Since then, she has served as an executive level strategist and coach for tech startups. She has served as a consultant for several entrepreneurs, helping their companies raise funding, go to market and build brand. She has also served on two non-profit boards – Integrate Brilliant Education Trust and Operation Santa Claus.
Educated at Williams College and the University of Hong Kong, Reenita is speaks fluent Hindi and conversational Japanese. She has authored seven books (on health, personal finance and fiction) by leading publishers including Chronicle Books, Pan Macmillan India, Harper Collins India, and Hachette. She has won several awards for fiction and including the Crossword Readers Choice Awards, the New York Festivals International Radio Programming Awards, and RTHK Radio 3 Awards.
Tech professional by day and fiction writer by night, Reenita does not miss an opportunity to dive into the heart of a good story. She is currently working on her next novel and developing Chapter by Episode, a digital publishing platform focused on stories with diverse themes.