Monica Malhotra

Managing Partner | Startup Advisor | Financial Strategist | Talent & Compliance Expert

Monica Malhotra is a dynamic and results-driven startup advisor with over 25 years of experience in accounting, payroll, compliance, recruiting, and CFO services. As the Managing Partner at Avatar Advisors, Founder of Finacct Services Inc, and President & Co-founder of Antramo Inc, Monica plays a pivotal role in supporting early-stage and high-growth startups as they navigate the complex intersection of finance, operations, and human capital. Monica specializes in helping founders and executive teams build strong financial foundations, streamline operational workflows, and establish scalable talent strategies. Her strategic oversight empowers businesses to make data-driven decisions, remain compliant in a fast-changing regulatory environment, and attract top-tier talent to support sustainable growth.

Prior to her entrepreneurial ventures, Monica held influential roles at some of the world’s leading technology companies—including Compaq, HP, Dell, EMC, and Patreon—where she developed a deep understanding of both enterprise and startup ecosystems. Her ability to adapt across diverse organizational cultures, coupled with a sharp focus on innovation and execution, continues to earn her the trust of founders, investors, and teams alike.

Through Avatar Advisors and her other ventures, Monica offers fractional CFO services, business process consulting, and customized solutions to help startups at every stage—from seed to scale. Her passion for mentoring founders, especially women and minority entrepreneurs, reflects her broader mission to create inclusive, resilient, and future-ready businesses.

Whether advising a pre-seed startup on financial modeling or helping a Series B company optimize its talent and compliance infrastructure, Monica brings clarity, confidence, and seasoned leadership to the table.