Sarika Garg

GM and VP of Product for Commerce Hub at HubSpot

Sarika Garg is GM and VP of Product for Commerce Hub at HubSpot. She joined HubSpot in November 2024 after it acquired Cacheflow, the Quote-to-Revenue software startup she co-founded and led as CEO. Cacheflow simplified the way software companies sell (and buy). Earlier, she served as Chief Strategy Officer at Tradeshift, leading strategy, product, and marketing. Sarika began her career at SAP and Ariba. She also serves as a board director at OneSpan. Sarika credits her global experiences—growing up in Africa, studying and working in India and Germany—as key to her success. She actively invests in and mentors startups.